Comparison and Contrast

Designs of almost anything change overtime, especially if the company has been around for awhile. Companies start off with one icon that will represent their company over the years so consumers and people around the world will know instantly who and what they are when they come across their symbol. With the limited technology, companies like Google start off with a simplistic logo for their company which just says: Google in four different colors.

In the beginning Google's logo started off with the letter G with a bright and light green matching the letter L that later follows the word. It looked flat and two-dimensional when it first started as a company. Slowly as the company became famous over the years, the logo changed a total of three times. In 1998-1999, the new Google logo added an exclamation at the end of it as well as change the green G into a blue color. The colors from each three changes has gotten brighter as well. From 1999 until now, Google's logo has been kept the same as 1998-1999, except bigger, has shading to give it a more three-dimensional look, no exclamation mark, and thinner letterings.

There are a few similiarities among the three logos after changing three times. One is that the font of the logo stayed similar other than the thickness of the lettering. They used the same colors to represent their company throughout each change because a dramatic change would honestly not be easy for consumers and the world to adjust to after being use to one icon for a certain company. The three logos always had some sort of light shadowing around each letter, yet it became more apparent in the most recent Google design making it look more three-dimensional.

Overtime, technology helped make the logo look more modern and attractive. It also helped the design of the word Google stand out more for viewers to notice compared to the previous two, which were dull and the coloring were not as nice. In the end, the designers helped start off an icon for the Google company that would make everyone around the world recognize it instantly as well as improved the initial look of Google.